Sustainability is profitable. What is not profitable is to follow inertia or what others do because it could mean a waste of time, money and effort.»The main thing is to think, analyze and carry out studies 15 or 20 years from now «, explains Enrique Pérez, managing director of Pedro Pérez, a family business that began in 1963 to dedicate itself to chopping carob beans. Despite the fact that Spain is the main world producer of this humble and beautiful tree and the Mediterranean landscape cannot be understood without it, for many the carob tree remains a great unknown. “It is a product that has been in our country for centuries, but nothing was known about it. Not even we ourselves knew that it had so many possibilities.